What is alt perfume?

Alt perfume is an alternative to traditional, mainstream perfumes, often made with synthetic fragrances and chemicals. Alt perfumes are typically made with natural ingredients and essential oils, and are often marketed towards individuals who are looking for more eco-friendly, vegan, or sustainable fragrance options. Alt perfumes may also be marketed towards those with sensitivities to traditional perfumes or who are looking for unique, niche fragrances. Many alt perfume brands are small, indie companies that prioritize ethical and sustainable practices, and may offer a more personal and customized fragrance experience. Some alt perfume brands also offer refillable or reusable packaging options to reduce waste.